Newsletter signup

How the footer signup works, from the form to MailerLite, and how prospective families reach the right Head of School.

To publish a newsletter issue on the website, see Newsletters.

The idea first

The footer signup is a Gravity Forms form, not a MailerLite embed. When someone signs up, three things happen at once:

1. A generic notification goes to the office, for every submission.
2. A routed notification goes to the matching Head of School, but only for prospective families.
3. The person is added to MailerLite (the email marketing tool), into the "Newsletter Sign Up" group, with their relationship to the school and program interest attached.

What the form asks

Name, email, whether they are an Alumni or Prospective Family, and which program they are interested in. The program dropdown appears for both alumni and prospective families. There is a privacy checkbox and an invisible spam-blocker that works without the person having to do anything.

Where the mail goes

• Every signup notifies the office at info@.
• Prospective families only also notify the matching program's Head of School, routed by the program they picked (kayak_hos@, climb_hos@, and so on; "Not sure yet" goes to the Academic Director). Alumni signups do not ping a Head of School.
• Everyone gets a branded "thanks for signing up" auto-reply, so no signup is met with silence.

All of these are group aliases, never personal addresses. Changing who is a Head of School is a membership change in Google Admin, not a form edit. See Email routing.

If a signup seems missing

A new signup can take a little while to show up as a subscriber in MailerLite, because the person has to confirm their email first. If someone is missing from MailerLite, check the form entries before assuming something is broken.

If something looks wrong with the MailerLite account

If you are ever asked to log into MailerLite and something looks off about the account (owner or sender address), stop and check with Michael before changing anything.